Articles
I write these when a problem in the work is worth keeping. Leave your email if you want the next one.
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Marketing
What 3,400 WordPress Plugin Reviews Tell You About What Makes a Great Plugin
I pulled the top reasons people leave one-star and five-star WordPress plugin reviews. The pattern is a playbook for product businesses.
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Marketing
How I Write my Cursor Skills for Marketing Work
I write my Cursor skills with a skill. Here’s how write-a-skill turns a marketing job into a lean SKILL.md instead of another folder you never finish.
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Marketing
How I baked 136+ product sites’ robots.txt into a skill you can download for free
I audited 136 product sites’ robots.txt files, then ran my Cursor skill on my own domain. Here’s the 3-factor prompt and what the data shows.
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Marketing
Marketing skills are overrated and why I still use them
Agent marketing skills are overrated, but I still use them. Here’s what they are, the 3-factor invocation method, and how I write tested skill packages. Free on GitHub.
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News
Why I Launched Roots & Fruit: A Conversation with WP Tavern About the Future of WordPress Products
In a WP Tavern interview, I share why I launched Roots & Fruit and what WordPress product teams must change to grow today.
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News
From Product Founder to Scaling CX: Launching Roots & Fruit to Democratize Growth for WordPress Products
Announcing Roots & Fruit, my Fractional Chief Growth Officer practice, built from years of product, CX, and growth work in WordPress.