– Fractional CGO for Product Companies
Sustainable revenue growth through earned experience and results
Roots & Fruit works with product founders and teams to fix the systems underneath the work. I help turn customer feedback into clear product decisions, align teams around shared priorities, and build operating foundations that support steady growth without constant pressure.
Matt Cromwell
Founder • Fractional CGO. Co-founded GiveWP, scaled CX & marketing at StellarWP
Some of the brands I’ve helped
… and counting!
The Work
Hands-on, collaborative, deliberate on purpose.
Three things that shape every engagement.
01 / LISTEN
Customer insights are your guide
Embed qualitative feedback into product and leadership decisions — without forcing bad metrics on top.
02 / ALIGN
Shared priorities across departments
Product, CX, and marketing pulling on the same rope. Clear ownership, fewer crossed wires.
03 / ITERATE
Operating foundations
Now build the system that keeps growth happening when the founder steps away from the wheel.
TRACK RECORD
Success through trial and error is earned experience
01
GiveWP
Co-founded, built, sold in an eight-figure acquisition.
02
StellarWP
Led marketing & CX at scale across multiple products.
03
Roots & Fruit
Now helping the next generation of product founders grow on purpose.