Fractional CGO for product companies
Sustainable revenue growth through earned experience and results
Roots & Fruit works with product founders and teams to fix the systems underneath the work. I help turn customer feedback into clear product decisions, align teams around shared priorities, and build operating foundations that support steady growth without constant pressure.
Matt Cromwell
Founder • Fractional CGO. Co-founded GiveWP, scaled CX & marketing at StellarWP
Some of the brands I’ve helped
… and counting!
Hands-on, collaborative, deliberate on purpose.
Three things that shape every engagement.
Customer insights are your guide
Embed qualitative feedback into product and leadership decisions — without forcing bad metrics on top.
Shared priorities across departments
Product, CX, and marketing pulling on the same rope. Clear ownership, fewer crossed wires.
Operating foundations
Now build the system that keeps growth happening when the founder steps away from the wheel.
Success through trial and error is earned experience
GiveWP
Co-founded, built, sold in an eight-figure acquisition.
StellarWP
Led marketing & CX at scale across multiple products.
Roots & Fruit
Now helping the next generation of product founders grow on purpose.
I Open Source my experience and insights via my Articles
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I rebuilt Rootsandfruit.com as a static site without leaving WordPress
How I use local WordPress, Cursor, and Simply Static to build my site and ship it on Cloudflare Pages for $0/month.
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What 3,400 WordPress Plugin Reviews Tell You About What Makes a Great Plugin
I pulled the top reasons people leave one-star and five-star WordPress plugin reviews. The pattern is a playbook for product businesses.
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How I Write my Cursor Skills for Marketing Work
I write my Cursor skills with a skill. Here’s how write-a-skill turns a marketing job into a lean SKILL.md instead of another folder you never finish.