---
title: "Roots & Fruit"
date: 2026-08-26
author: "Matt Cromwell"
featured_image: "https://rootsandfruit.com/wp-content/uploads/2026/10/rf-featured-site-default-2400x1260-11.png"
---

# Roots & Fruit

Fractional CGO for product companies

# Sustainable revenue growth through earned experience and results

**Roots & Fruit** works with product founders and teams to fix the systems underneath the work. I help turn customer feedback into clear product decisions, align teams around shared priorities, and build operating foundations that support steady growth without constant pressure.

[Let’s Connect](#book)





 ![Matt Cromwell speaking on stage and pointing toward a slide.](/wp-content/themes/rf/assets/home/matt.jpg) Matt Cromwell

Founder • Fractional CGO. Co-founded GiveWP, scaled CX & marketing at StellarWP

  



## Some of the brands I’ve helped

![NerdPress, LearnDash, FooPlugins, Castos, Give, Siren, Conversion Bridge, Freemius, Barn2, KramaKit, Kadence WP, and The Events Calendar.](/wp-content/themes/rf/assets/home/brands.svg)*… and counting!*





The work

## Hands-on, collaborative, deliberate on purpose.

Three things that shape every engagement.



01 / Listen

### Customer insights are your guide

Embed qualitative feedback into product and leadership decisions — without forcing bad metrics on top.

02 / Align

### Shared priorities across departments

Product, CX, and marketing pulling on the same rope. Clear ownership, fewer crossed wires.

03 / Iterate

### Operating foundations

Now build the system that keeps growth happening when the founder steps away from the wheel.





Track record

## Success through trial and error is earned experience

01

### GiveWP

Co-founded, built, sold in an eight-figure acquisition.

02

### StellarWP

Led marketing & CX at scale across multiple products.

03

### Roots & Fruit

Now helping the next generation of product founders grow on purpose.



[See Case Studies](/case-studies/)







Thought Leadership

## I Open Source my experience and insights via my Articles

- [![I rebuilt Rootsandfruit.com as a static site without leaving WordPress](https://rootsandfruit.com/wp-content/uploads/2026/10/rf-featured-rebuilt-rootsandfruit-wordpress-local-2400x1260-1.png)](https://rootsandfruit.com/articles/static-wordpress/)
    
    ### [I rebuilt Rootsandfruit.com as a static site without leaving WordPress](https://rootsandfruit.com/articles/static-wordpress/)
    
    How I use local WordPress, Cursor, and Simply Static to build my site and ship it on Cloudflare Pages for $0/month.
    
    [Read more →](https://rootsandfruit.com/articles/static-wordpress/)
- [![What 3,400 WordPress Plugin Reviews Tell You About What Makes a Great Plugin](https://rootsandfruit.com/wp-content/uploads/2026/08/rf-featured-create-products-customers-love-2400x1260-1.png)](https://rootsandfruit.com/articles/create-products-customers-love/)
    
    ### [What 3,400 WordPress Plugin Reviews Tell You About What Makes a Great Plugin](https://rootsandfruit.com/articles/create-products-customers-love/)
    
    I pulled the top reasons people leave one-star and five-star WordPress plugin reviews. The pattern is a playbook for product businesses.
    
    [Read more →](https://rootsandfruit.com/articles/create-products-customers-love/)
- [![How I Write my Cursor Skills for Marketing Work](https://rootsandfruit.com/wp-content/uploads/2026/08/rf-featured-write-cursor-skills-2400x1260-1.png)](https://rootsandfruit.com/articles/write-cursor-skills/)
    
    ### [How I Write my Cursor Skills for Marketing Work](https://rootsandfruit.com/articles/write-cursor-skills/)
    
    I write my Cursor skills with a skill. Here’s how write-a-skill turns a marketing job into a lean SKILL.md instead of another folder you never finish.
    
    [Read more →](https://rootsandfruit.com/articles/write-cursor-skills/)





[See All Articles](/articles/)