Join the R&F Solo Lab

Being a solo founder is an exercise in isolation. You’re the CTO, the product manager, and the support desk. When it comes to “marketing,” it’s easy to feel like you’re just guessing—or worse, shouting into a void of “owned channels” that only your current fans can hear.

I’ve spent my career helping digital product companies stop the “tactic-hopping” and start building systems that actually scale. I’ve seen the “local maxima” trap from the inside, and I know that for a dev-founder, your time is your most expensive line item.

I’m opening up the R&F Solo Lab to a handful of leaders who want to stop building features and start building a business that bears fruit.

A Lab, Not a Lecture

This isn’t a course you’ll buy and never finish. This is a high-touch, small-batch squad of 3–5 founders. We meet every two weeks to debug your strategy with the same rigor you use to debug your code.

• 6 sessions over 12 weeks: We meet every other week for a session. Between sessions, we have a shared Slack Connection channel where we can collaborate and share successes along the way, or create co-working meetings.
• The 90-Minute Rhythm: Each session starts with a 30-minute deep dive on a specific growth pillar, followed by a 60-minute moderated “boardroom” where we apply that logic to your specific product.
• The Accountability Loop: At the end of each session, we’ll set goals and check-in on those goals both async and at future sessions. Sometimes this act alone is all the difference between feeling stuck and actually moving the needle.
• Expert Oversight: You get my eyes on your positioning, your landing pages, and your experiments. I’m here to make sure you aren’t getting really good at things that don’t matter.

The Sessions

We focus on the Roots (your logic and positioning) so that the Fruit (your revenue and reach) becomes inevitable.

1. Priority Debugging: Reclaiming your time from $10 tasks.
2. Defining the Win State: Setting goals that fund your life, not just vanity metrics.
3. The Strategy Pivot: Escaping the local maxima and building a real competitive moat.
4. Beyond Branded Search: How to get discovered in the “unowned” spaces where your customers live.
5. Positioning & Anti-Positioning: Finding your “Only” factor and learning who to exclude.
6. The Growth Unit Test: How to run low-risk, high-signal marketing experiments in 48 hours.

Each session has tangible actions you can implement with your business to see real results over time.

Why “Early Adopters”?

I’m looking for the first few Solopreneurs to help shape the Solo Lab. I want to help solve your specific headaches and refine this framework alongside you.

“The Roots & Fruit philosophy is simple: If you fix the system, the growth takes care of itself. I’m here to help you fix the system.”

• Early Adopter Rate: $600 (All-in for 12 weeks)
• Future Cohorts: $1,200
• Next Steps: We start soon. Apply below